About
Matt Herr has over 20 years of experience working on prestigious brands such as Snickers, Twix, Google, Kraft-Heinz, Pepsi, and Budweiser. During that time he has won every major award including Cannes Lions, One Show, D&AD, ADC, Clios and Radio Mercury Awards. His Twix #TBT Campaign was recognized as the Gunn Report’s 3rd Most Awarded Film Ad in the World and #1 Most Awarded in the USA, taking home Gold and Silver One Show Pencils, a Cannes Lion and many more.
Matt began his career as a butcher’s assistant. After spending 4 years at School of Visual Arts, he climbed his way out of the meat locker and into respected roles at the country’s top agencies, including BBDO New York, Goodby, Silverstein & Partners, BBH and now Translation.
When Matt is not making ads, he can be found traveling the world in search of snow and hanging out with his French bulldog, Tank.
Contact:
Professional Experience:
TRANSLATION, New York, NY
Group Creative Director
2021-Present
Clients: State Farm, 1800 Tequila, Kaiser Permanente, AMEX, New Biz
FREELANCE - The Martin Agency, Arnold, Laundry Service, Vayner, etc…
Creative Director
2019-2020
ANOMALY, New York, NY
Creative Director
2018-2019
Clients: Reese's, Panera, Carnival
GREY, New York, NY
Creative Director
2016-2018
Client: Ally Bank
BBDO, New York, NY
Creative Director / Copywriter
2012-2016
Clients: Snickers, FedEx, Subway, Twix, Footlocker
BBH, New York, NY
Senior Copywriter
2010-2011
Clients: Google Chrome, Sprite, Axe
GOODBY, SILVERSTEIN & PARTNERS, SF, CA
Copywriter
2007-2010
Clients: Sprint, HP, Comcast, Nintendo, Doritos, Tostitos, Haagen-Dazs, Denny’s, Hyundai
DDB, New York, NY
Copywriter
2003-2007
Clients: Diet Pepsi, Michelob, Budweiser, New York Lottery, Subaru
Education:
SCHOOL OF VISUAL ARTS, New York, NY
1999-2003
BFA in Advertising and Design
GPA: 3.7, Honors Graduate, Top 10% of class