Matt Herr

Directors: Jim Jenkins, Jun Diaz

When Mars Candy launched Bites, the brand was already 3 years behind their biggest competitor Hershey's. So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did…but office politics got in the way.

The :15s ran on TV and social on #TBT every Thursday, playing off the throwback nature of each story.

Awards:

2015 One Show / Gold Pencil / Film :20 & Under Campaign

2015 One Show / Silver Pencil / Film under 80k Budget

2015 Cannes Lions / Bronze Film Campaign

2015 Gunn Report #3 Most Awarded Film Ads In The World

2015 ADC / Bronze Cube / Television Small Budget

2015 D&AD / Wood Pencil / TV Commercial Campaign

2015 D&AD / Wood Pencil / Branded Film Content

2015 Clios / Silver / Integrated Campaign

2015 Clios / Bronze / Film Under :30

2015 LIA / Bronze / Campaign

2015 LIA / Bronze / "Flat Top" Humour

2015 One Show / Cross-Platform Merit

2015 Epica / Gold / Campaign

2015 Adweek Ad of the Day

2015 Creativity Editor's Pick

2015 Cannes Lions / Shortlist / Direct

2015 Cannes Lions / Shortlist / Promo and Activation

2015 Cannes Lions / Shortlist / Film / Dial-up Long Form

2015 FAB Award / Gold / Campaign

2015 Kinsale Sharks / Silver / Integrated Campaign

2015 Kinsale Sharks / Silver / International Digital Social Media

2014 Clios / Silver / Film

2015 Cannes Lions / Shortlist / Promo and Activation

2015 New York Festivals / Bronze / Film

2015 Golden of Montreux / Best Use of Mixed Media

2015 One Show / Cross-Platform / Merit

2015 One Show / Film / Merit

2015 FAB Award / Gold / Campaign

2014 Golden of Montreux / Gold / Film

2014 Kinsale Shark Awards / 2 Bronze / Film

2014 Cannes Lions / Film / Shortlist

2014 Epica / Silver / Campaign

2014 Adweek Ad of the Day

Directors: Tom Kuntz, Matt Aselton, Aaron Stoller, and Steve Miller

During the 5 years I worked on FedEx, I had the privilege of creating famous campaigns for the FedEx Cup, new product launches, and FedEx NFL promotions.

Awards:

2014 Cannes Lions / Film / Shortlist

2014 One Show / Merit

Directors: Harold Einstein, Vincent Peone

A lot of people wrongly assume that State Farm is expensive. I wonder what else they assume.

2022 Silver Sports Clio - Integrated Campaign

Director: Dan Opsal

These days, there’s a lot to worry about. What if I get into a car accident? What if I need to change my insurance plan? What if I get a flat tire? To show that State Farm is always there with their excellent service, we paralleled these customer “What ifs?” with some basketball “What ifs?” for this year’s NBA partnership.

2023 Integrated Sports Clio / Bronze

Director: David Helman

It’s hard enough to come back from one injury. But two? That’s unprecedented. This is the story of Klay Thompson’s mental and physical road to recovery and how Kaiser-Permanente is the champion of everyone looking to bounce back.

Awards:

2021 Sports Clios - Silver - Film Craft

2021 Sports Clios - Bronze - Film

2021 New York Festivals - Bronze - Film

Director: Aardman Animations

Having a crappy day? A crappy year? Maybe you need to look on the fluffy side of life. Or just eat some marshmallows.

Funny story about this Ad. I came up with this idea 20-something years ago in my SVA portfolio class. 20 years later I get a text from my Ad teacher saying, “hey, remember that organ donor ad you made? (I didn’t at the time) Well, we’re using it for one of our clients. We’ll put you on the credits. “ Uh, wow, thanks Teach!

Director: Tim & Eric

What does Kendall Jenner know about making tequila? Nothing. While these celebrities are famous for being famous, 1800 is Famous for Tequila.

Director: Ulf Johansson

For decades, Snickers has been curing the behavioral side effects brought on by hunger. Symptoms such as anger, loopy and sleepy. But what happens when you're so hungry that you have more than one symptom? Well, a new kind of hunger needs a new kind of Snickers. Apparently, the campaign is also very successful oversees.

Awards:

2016 Radio Mercury Awards - Best Use of Radio in an Integrated Campaign

2017 Webby Winner / Best Copywriting / Starving Artists

2017 Webby Winner / Best Use of Video / Hunger Innovations

2017 One Show / Merit / Radio Custom Content

2016 Adweek Ad of the Day (broadcast)

2016 Adweek Ad of the Day (online)

2016 Creativity Editor's Pick

2016 Cannes Lions / Shortlist / Film / Curfew

2016 Cannes Lions / Shortlst / Film / Figure Drawing

2016 One Show / Merit / Film Campaign

2016 Golden of Montreux / Gold / TV Campaign

2016 Golden of Montreux / Gold / Best Use of Integrated

Director: Tim Godsall

Ally is relentless when it comes to their customers. They'll never stop inventing ways to help them save. Whether it's via a high-yield savings account, a cash back credit card, or an underground drill that helps them save money on gas.

For Snickers, we created many award-winning print campaigns for You’re Not You When You’re Hungry. The first campaign poked fun at the questionable endorsement deals athletes take on after their careers are over. The culprit: hunger. The second campaign twisted classic romance novel covers to show how hunger is probably the cause of your failing, miserable relationship. Sorry.

Awards:

2018 D&AD / Wood Pencil / Agency - Client Collaboration

2018 One Show / Penta Pencil / 5 Year Brand Collaboration

2015 Cannes Lions / Shortlist / Press

2015 Archive Magazine

2013 Cannes Lions / Silver / Press Campaign

2013 Cannes Lions / Shortlist / Outdoor

2013 Art Director's Club / Merit

2013 New York Festivals / Finalist 

For the Snickers 'You're Not You When You're Hungry' Campaign, we wanted to let consumers know about the dangers of parking on an empty stomach. So, we created a parking spot that poked fun at inconsiderate/careless drivers who park over the lines. Turns out, they're not a-holes after all. They're just hungry.

The lines were painted over a real parking spot in a crowded shopping center with messaging that let everyone know "You park here when you're hungry".

Awards:

2018 D&AD / Wood Pencil / Agency - Client Collaboration

2018 One Show / Penta Pencil / 5 Year Brand Collaboration

2016 One Show / Merit / Ambient Media

2015 Cannes Lions / Shortlist / Outdoor

2015 Archive Magazine

2015 Communication Arts

Director: David Shafei, Dave Laden

While at BBDO, my partner and I won and led the $10 million dollar Subway business.*

*None of these commercials feature Jared.

Director: Noam Murro, Dave Meyers

Water is plain. It’s boring. Dare we say, it’s broken. So we fixed it.

Director: Woodshop

How do you become the best selling candy over the holidays? Create irresistible and unapologetic :15’s that give you no choice but to buy a Reese’s. And a voiceover by Will Arnett doesn’t hurt either.

Directors: Matt Herr and Justin Bilicki

In addition to paying top directors hundreds of thousands of dollars to direct spots, my partner Justin and I also wrote and directed a couple of spots of our own for next to no money at all.

We did something very simple. We changed Kraft Mac & Cheese for Dinner to Kraft Mac & Cheese for Breakfast and the world lost its mind. Picked up by everyone. Here’s a few:

Adweek

Forbes

CNN

Director: Katherine White

Awards:

Bronze Clio 2020

The Super Bowl is a time when brands spend millions to get you to spend money on junk you don’t need. As a brand principled on helping people save money, we wanted to show that money could be used for something much, much bigger.

So we created an AR game that literally took your eyes off the ads that wanted you to spend money, and re-focused them on your savings. The people with the highest scores got a grant from Ally towards their savings goal.

To kick off the campaign, we created films of real people telling us the big thing they’re saving for. Grab the Kleenex! You’ve been warned.

Accolades
Twitter's #BrandBowl Grand Prize Winner / "The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
Ranked #2 / Google Play Store
Ranked #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
211MM+ Impressions

Press
Adweek
Campaign US
AdAge
Hollywood Reporter
Buzzfeed

Director: Jake Szymanski

Fresh.