About
Matt Herr has over 20 years of experience working on prestigious brands such as Snickers, Twix, Google, Kraft-Heinz, Pepsi, and Budweiser. During that time he has won every major award including Cannes Lions, One Show, D&AD, ADC, Clios and Radio Mercury Awards. His Twix #TBT Campaign was recognized as the Gunn Report’s 3rd Most Awarded Film Ad in the World and #1 Most Awarded in the USA, taking home Gold and Silver One Show Pencils, a Cannes Lion and many more.
Matt began his career as a butcher’s assistant. After spending 4 years at School of Visual Arts, he climbed his way out of the meat locker and into respected roles at the country’s top agencies, including BBDO New York, Goodby, Silverstein & Partners and BBH.
When Matt is not writing about himself in the 3rd person, he can be found traveling the world in search of snow, riding motorcycles and hanging out with his French bulldog, Tank.
Contact:
Professional Experience:
TRANSLATION, New York, NY
Group Creative Director
2021-2024
Clients: State Farm, 1800 Tequila, Kaiser Permanente, AMEX, Crunch Bar
FREELANCE - The Martin Agency, Arnold, Laundry Service, Vayner, etc…
Creative Director
2019-2020
ANOMALY, New York, NY
Creative Director
2018-2019
Clients: Reese's, Panera, Carnival
GREY, New York, NY
Creative Director
2016-2018
Client: DirecTV, AT&T, Ally Bank
BBDO, New York, NY
Creative Director / Copywriter
2012-2016
Clients: Snickers, FedEx, Subway, Twix, Footlocker
BBH, New York, NY
Senior Copywriter
2010-2011
Clients: Google Chrome, Sprite, Axe
GOODBY, SILVERSTEIN & PARTNERS, SF, CA
Copywriter
2007-2010
Clients: Sprint, HP, Comcast, Nintendo, Doritos, Tostitos, Haagen-Dazs, Denny’s, Hyundai
DDB, New York, NY
Copywriter
2003-2007
Clients: Diet Pepsi, Michelob, Budweiser, New York Lottery, Subaru
Education:
SCHOOL OF VISUAL ARTS, New York, NY
1999-2003
BFA in Advertising and Design
GPA: 3.7, Honors Graduate, Top 10% of class